A Technique For Effective Email Marketing Copywriting
When it comes to digital promotion, one of the most utilized mediums would be none other than email marketing promotions simply because ever...
http://live4earn.blogspot.com/2014/04/a-technique-for-effective-email.html
When it comes to digital promotion, one of the most utilized mediums would be none other than email marketing promotions simply because everyone already has an email which means that they can be accessed easily. Now most people would think that email marketing is simply about shooting random promotion emails to random people in the contact list. However, what most people do not know is that there is a specific email marketing copywriting style and structure that most people follow.
Now the structure that was created would be the four Ps of persuasion and is used in convincing people to buy a certain product or avail of a certain service. For those who do not know the four Ps are known as the promise, the picture, the proof and the push. If one would follow this structure, then most likely his endeavor would be successful.
To begin, one has to start with the subject line of the email message which would be the very first thing that the reader would see. This is where the promise would come in as it would be the one liner that would grab the attention of the reader. It is somewhat like a promotional line that would promise a certain benefit to the reader.
Now as for the the picture, this would be a descriptive message that would actually make one want to form a sort of picture or image inside his head of the product or service. Now the message that would show the picture is found in the body of the email and is usually the longest part. Included would be a description of what the product or service is like.
The next part of the body would then have some facts about the product so that the readers will believe that the claims are true. It may come in many forms like testimonials, stories, or even simple factual evidence backed up by statistics. Do take note that all have to be true to make people believe.
Once that is done, the last P would be the push which would actually be a call to action. This call to action is used so that people will see the urgency to avail of this product or of this service. This is a very common marketing tool that would tweak the minds of consumers so that they would be more engaged.
Now after following the entire structure, here are a few extra tips that may help with the effectiveness. The first tip would be to always put some pictures or some visual aids that would grab the attention of readers. A fully text based email would be very boring and will not keep the attention of consumers.
Another very important thing to take note of is that just because one uses this structure, it does not mean that people will respond right away. Do take note that only just some people will respond out of the many people who will read it. However, think of it as a number game wherein one shoots emails until a response comes.
When you are looking for information about email marketing copywriting, pay a visit to the web pages here today. You can see details online at http://www.selfhelpcopy.com now.
Now the structure that was created would be the four Ps of persuasion and is used in convincing people to buy a certain product or avail of a certain service. For those who do not know the four Ps are known as the promise, the picture, the proof and the push. If one would follow this structure, then most likely his endeavor would be successful.
To begin, one has to start with the subject line of the email message which would be the very first thing that the reader would see. This is where the promise would come in as it would be the one liner that would grab the attention of the reader. It is somewhat like a promotional line that would promise a certain benefit to the reader.
Now as for the the picture, this would be a descriptive message that would actually make one want to form a sort of picture or image inside his head of the product or service. Now the message that would show the picture is found in the body of the email and is usually the longest part. Included would be a description of what the product or service is like.
The next part of the body would then have some facts about the product so that the readers will believe that the claims are true. It may come in many forms like testimonials, stories, or even simple factual evidence backed up by statistics. Do take note that all have to be true to make people believe.
Once that is done, the last P would be the push which would actually be a call to action. This call to action is used so that people will see the urgency to avail of this product or of this service. This is a very common marketing tool that would tweak the minds of consumers so that they would be more engaged.
Now after following the entire structure, here are a few extra tips that may help with the effectiveness. The first tip would be to always put some pictures or some visual aids that would grab the attention of readers. A fully text based email would be very boring and will not keep the attention of consumers.
Another very important thing to take note of is that just because one uses this structure, it does not mean that people will respond right away. Do take note that only just some people will respond out of the many people who will read it. However, think of it as a number game wherein one shoots emails until a response comes.
When you are looking for information about email marketing copywriting, pay a visit to the web pages here today. You can see details online at http://www.selfhelpcopy.com now.
